The Movement That Began With a Simple Question: What if every student graduated financially ready for life?

For decades, higher education has prepared students for careers but not for financial realities. Too many graduates leave burdened by debt and confusion. Uthrive Campus was founded on the conviction that every student deserves the confidence to manage money wisely.

We’re not just teaching numbers — we’re shaping mindsets, habits, and futures.

“When students understand money, they unlock freedom. When they thrive, communities grow stronger.”

Rick Perez, Founder
Rick Perez founded Uthrive Campus after more than 35 years in the financial services industry. Across three and a half decades in banking, he saw firsthand how many young adults enter the workforce without the financial foundation to manage what they’ve earned — and how much of that struggle traces back to what they were never taught in college. Uthrive Campus is his answer: put real financial coaching, staffed and funded, directly on campus, where it can actually reach students.